Tiktok 2024 Trend Report. For our 2024 tiktok trends report, we look at how creative bravery drives impact by piquing curiosities, new story arcs & deepening trust between brands & audiences. The latest obsession on tiktok is the winter arc challenge, which sees young people get ahead of their new year's resolutions.

Learn about your brand’s audience so you can create content informed by market research today. Today we’re launching the tiktok what’s next report 2024, our fourth annual trend forecast, which will arm marketers with key knowledge around our community’s changing.